Exclusive Interview With Apparel Resources
Exclusive Interview with Apparel Resources - India’s only monthly fashion business magazine that connects the entire textile chain.
Our Founder/ Creative - Head ‘Kanika Sharma’ talks about her journey and how each collection is a revival of her childhood memories.Kanika further takes about the foundation and building of the brand.Reminiscing the old world charm and aiming to create yesteryear’s magic.
This inspiration is what I try to offer with every new collection.“My mother continues to be my muse” and constant inspiration kanika further added.
She shared her complete experience in her interview with the Apparel Resources as she talk about Fashion, Product assortment and Pricing. Thats includes Pret- Wear,Festive - Wear as well as Bridal - Wear. She explained the Crafts and Techniques - how we believes in maximum use of hand craftsmanship in our ensembles.
Manufacturing and Sourcing - how she deploys the use of only pure fabrics and takes great pride in creating its own fabrics.
She very clearly stated the USP of the brand that’s it’s not restricted to a certain season, region or age group.
Click on the link below to see the full coverage of the exclusive interview featured in Apparel Resources Website and Magazine.