Making Of Adaa


Adaa means ‘Nazakat’ in Urdu and ‘Style’ in English.”Home is where the heart is” and for me I felt a part of my home in Kashmir.My maternal grand parents hailing from kashmir I have grown up listening to the fondest stories.
I was very sure I wanted to curate a classic and beautiful collection.Keeping it very simple yet stated.

Below is the image of one of embroideries we hv incorporated in our collection.Keeping it signature throughout.

This looks simple but it’s meticulously curated and it’s a slow process of recreating a piece of clothing to cherish for years and passing on to generations. Absolutely classic and royal.

Sometime ... you just have to be. ‘Adaa’ resonates to that. It’s elegance and beauty personified.The use of classic Kashmiri resham embroideries in pastel tunes like flowers buds inspired from the nature and beauty of Kashmir.